Week 1 - What is Print Ads and Digital Ads.
Print advertisement.
If an advertisement
is printed on paper, be it newspapers, magazines, newsletters, booklets,
flyers, direct mail, or anything else that would be considered a portable
printed medium, then it comes under the banner of print advertising.
New horror toys have just arrived.
Digital
advertisement.
Digital advertising, also called
Internet advertising is when businesses leverage Internet technologies to
deliver promotional advertisements to consumers. Digital advertising includes
promotional advertisements and messages delivered through email, social media
websites, online advertising on search engines, banner ads on mobile or Web
sites and affiliates programs.
Samsung: Eyes On The Road
http://adsoftheworld.com/media/online/samsung_eyes_on_the_road
Week 2 - Philips
This week, we need to think 1 product with brand and we swap with our classmate. I got Philips brand to advertise it. So here i do mind map about Philips brand.
After i do the mind map,i came out with the idea.
Tittle : Light Your World.
Description : Table Lamp with the Philips bulb and the earth to show,every country needs a light to illuminate their countries.
Week 2 - Nike Shoes
This week, our group choose the brand ''Nike'' and the product is shoes. As usual, we doing some mind mapping to find the idea.
After we done with mind mapping, we searching the key-point.
After that, we visualize it.
Tittle : Be Legendary
Basket Ball
Football
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Tennis
Week 3 - Teaser Audi
this week we need to think of one product and brand,I choose Audi cars. But this week, we need to do a Teaser Ads. I do this mind map to get the idea.
After that, I visualize it.
Tittle : Audi '' our new family is coming ''.
Description : New car models remains to be seen.
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Week 3 - Above the line and Below the line.
This week we learn what is Above the line and Below the line. We learn that what target we want to do either print or digital.Below the line is label for Print. From based on my opinion, it would cost a lot in the process of printing. Print is also not so many can not see because of the limited amount and only the lucky ones can see it.Above the line is label for Digital. Digital for me is an economical way to do an ad, according to the present technological advances, with only just put on websites, so many people can see and quickly spread.
Week 4 - Campaign ''Delivering Happiness''.
This week we need to do ads for upcoming event Delivering Happiness by MyTeksi. As usual, we done mind mapping to get know what this campaign is about and what we actually understand about this event. My Teksi is the application that we can used to get a taxi by using this application. This apps can detect your location and price from your place to the destination that you want to go. This
campaign is about like charity event to help 2000 children with giving their a gift like toys and book.
mind map
Some idea
After we done mind mapping and get some idea, we list down our tagline for this ads:
1- Don't know how to donate? Use a Taxi!
2- How a Taxi make them live easy?
3- Donate is not that difficult, a Taxi can help You!
4- We've found You! come with us now.
5- We've found You! join with us now.
6- Do You know how to make them happiness? We have the solution for this.
7- #Teksi4Donate.
8- Enjoy travel with donate.
9- We will try to share your happiness.
10- Care each other.
11- We give it for You.
12- We create happiness.
13- Share your smile face.
14- #Donate4Happiness.
15- Now is the choice for happiness.
16- We bring the happiness.
17- Different face, same smile.
18- You can help them!
19- Everyone can have a happiness. Why not them?
20- Taxi can make a difference life.
21- Try it!
22- Only You can give them happiness.
23- Did You know? Taxi can bring happiness to them.
24- You can change their live! with my taxi.
25- Changing life with MyTeksi.
26- Try become a lifesaver.
27- You are the hero too! Try it!
Thumbnails Sketches
After we got the tagline, we visualize it.
Week 5 - Kit - Kat ''Story Board''.
Story Board 2
Week 6- Social Problem ''Gay Rights''
This week our group need to choose some of topic on social problem to do campaign and we choose topic Gay Rights. As Usually, we done a mind mapping to get the idea.
Our purpose is to change normal people mindset that Gay is okay, there's nothing to feel disgusting about that etc. We found the statement from famous celebrity who Gay, Adam Lambert "I've got nothing to hide, I am who I am". He said "Too many lesbian, gay, bisexual, transgender and questioning youth don't believe they have voice". And then, I visualize it.
Print ads
Banner
Billboard
Lorry
Digital Ads
Facebook Fan-page
Youtube
Self Promotion
This task we do the self promotion advertising.
I do some idea by sketch.
After that, i visualize it.
self-promotion that I do is based on my existing skills,
and than, i visualize it on my design.
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